Grace Maseko Chirwa, CEO and designer of GGY Collections, captivated fashion enthusiasts and industry professionals alike at the 2024 Couture and Cars Fashion Show, held at the iconic LeMay Car Museum in Tacoma, Washington. Her latest collection, a brilliant showcase of intricate designs in a cohesive palette of black, gold, and vegan leather, garnered a standing ovation from a diverse crowd of fashion scouts and aficionados.
The emotional crescendo of the evening occurred during Grace’s final walk, as the audience’s applause reverberated throughout the venue. It was a triumphant moment for the designer, who has built a reputation for infusing her cultural roots and personal journey into her work. Founded in 2016, GGY Collections stands as a beacon of empowerment and creativity. The brand name, derived from “Grace” and “Glory,” in honor of her father, represents the essence of confidence, self-reliance, and family—values that have been integral to Grace’s mission from the very start.
Grace credits her inspiration to her mother, a leader who taught local women sewing skills to help them establish small businesses. This influence, combined with Grace’s own experiences as a beauty pageant participant, led her to recognize the challenges of finding well-fitting clothing in a world of diverse body types. She began reimagining ill-fitting garments, skillfully tailoring them to embrace her unique shape. From these personal experiences emerged her drive to create designs that provide a solution for others who may face similar challenges.
In 2009, Grace expanded her creative prowess by designing African traditional dance costumes and cultural attire for community leaders. While these projects allowed her to showcase her talents, Grace’s vision extended beyond ceremonial dress to everyday fashion that could be worn across seasons and by people from all walks of life. This vision gave birth to GGY Collections, a brand that celebrates diversity, offering high-class couture to people of all ages, genders, and cultures, both locally and internationally.
Throughout her work, Grace stays true to her Zambian roots, drawing inspiration from natural resources and cultural heritage. Her ability to merge classic couture with traditional African elements has set her apart as a designer who embraces both the past and the future in her creations.
The 2024 Couture and Cars Fashion Show marked yet another milestone in Grace Maseko Chirwa’s impressive career. Her collection not only wowed the audience but also underscored her commitment to creating fashion that empowers individuals to feel good, look good, and carry positive energy into everything they do.
As GGY Collections continues to gain momentum, Grace’s vision of bringing culturally inspired, well-fitting, and timeless designs to the global stage remains steadfast. Her presentation at Couture and Cars was a testament to the transformative power of fashion and the importance of staying rooted in one’s heritage while embracing innovation.
For more information about GGY Collections, visit www.ggycollections.com or follow the brand on social media @ggycollections.
